The Dual-Asset Exit Playbook
You own the business and the building it runs from. That makes your exit twice as complex — and, handled properly, considerably more valuable. This playbook walks you through the 80% of exits nobody talks about: the psychology — then hands you the arithmetic that pays for it.
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The three areas your exit lives or dies on
Each chapter matches one horizon of the Dual-Asset Readiness Scorecard — and ends with a tool you complete with a pen, in minutes.
Personal
The Pull Factor: why you can’t be pushed out of a business you built — and the five-question Identity Audit that finds what you’re exiting to.
Property
The Landlord Shift: the mates’-rates rent trap, what due diligence does to it, and the decision matrix for keeping the bricks or taking the clean break.
Business
The Ego Trap: why the more your business needs you the less it’s worth — and the ten-question Tuesday Test buyers effectively run on you.
Ideas that pay for the time it takes to read them
Every figure is sourced — ASBFEO, MYOB, the Exit Planning Institute, and Australian broker transaction data. No internet-guru numbers.
The $3 vs $15 Rent Dollar
Every dollar of rent you’re not charging yourself is worth about $3 inside your business — and about $15 inside your property. Most founders have it flowing the wrong way. One worked example shows what that’s costing you.
The Tuesday Test
Ten yes-or-no questions that measure exactly what a buyer will: whether your business is a transferable asset — or a well-paid job with your name on the door.
The Identity Audit
Five questions that separate who you are from what you built — because the real deal-killer isn’t price. It’s the founder who can’t answer what Monday looks like after settlement.
The 24-Month Runway
A four-phase working deadline — Decide, Separate, De-risk, Deal-ready — that turns “someday” into a date, and gives a buyer two clean, provable years by the time they open your books.
Written by a builder, not a blogger
David Fisher has spent four decades on the owner’s side of the table: the Owens Place retail centre at Mt Maunganui, the original Papamoa Junction industrial estate — farmland when it was bought in 2003, a precinct that has since sold out at an estimated $200 million — and the Palm Cove shops and apartments at 6 Tawa Street, whose top apartment sold in 2025 for $1.29 million, in twenty-three days.
And the building hasn’t stopped: 11 Te Hono Street, Tauranga — about to be subdivided into three three-storey townhouses because of a zoning change. Watch this space.
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